By Perks |
In the battle for Internet glory, Google and Facebook have been neck-and-neck throughout 2010. And the rivalry to outdo each other has branched off from new product and service offerings to…..movies.
In October, The Social Network, the story of Facebook and founder Mark Zuckerberg, will hit theatres. Just two months before Facebook’s big movie launch, Groundswell Productions and producer Michael London announced they have bought the film rights for the 2009 book Googled: The End of the Internet As We Know It, by Ken Auletta. The book is to be used as a blueprint for the feature film, which, according to a Deadline interview with London is about “two young guys [Google founders Larry Page and Sergey Brin] who created a company that changed the world, and how the world in turn changed them.” Sound familiar?
Reading the Deadline interview is like reading the exact story behind The Social Network. Just change a few details here and there, and voila! There you have a brand new movie.
Much of the current talk about the movie is questioning how a movie about a company with the tagline “Do No Evil” can amount to a blockbuster. You can at least admit that part of The Social Network’s allure (although I have to say that it still hasn’t made my list of movies to see in 2010) is that it has a very boundary-pushing story behind it. I’m not sure that Google’s story has that same sexiness about it.
Overall, it seems that the main aim of seeing the Do No Evil story in neon lights is simply an effort to keep up with the Johnsons. I’m not sure that a movie with motives like this could ever become a raging success.