Leveraging Your LinkedIn Profile

By Perks |

Did you know that a new member joins LinkedIn approximately every second?

LinkedIn is a popular social networking site for those seeking to learn about new job opportunities, to connect with co-workers, to research companies in their industry and to find the right people who can help advance their business goals. A LinkedIn profile is based around your resume and the platform of the network is concentrated on the magnitude of professional relationships. LinkedIn offers an advanced view of how your network is laid out and the breadth it carries, making it easy to find people who are connected to you by only two or three degrees of separation.

There are many tools that LinkedIn offers far beyond simply signing up and adding your job title. If you haven’t recently taken the time to explore LinkedIn, below are some additional ways that you can leverage your presence on this growing social network:

  • Take time to thoroughly fill out your profile

A LinkedIn profile that is 100% complete will vastly improve your personal SEO. For many people, a LinkedIn profile is the first result that pops up when you Google their name, leading this to be the first impression that anyone researching you will see. A complete profile includes a photo, professional summary, education, three of your most recent positions and three recommendations from your contacts.

  • Join relevant Groups

There are hundreds of Groups on LinkedIn for every interest, industry, hobby and expertise. Some Groups are open to the public, while others require an administrator to approve you to be a member. Explore the options on the Groups Directory to find those that are relevant to you. If you can’t find a Group that is just the right fit, you can even start your own and invite other contacts to join.

  • Participate in Group discussions to stay engaged

LinkedIn Groups feature a discussion tab in which you are invited to pose questions to fellow members, advise fellow professionals and even learn about new business opportunities. This is also an outlet for you to ask questions of your own, interact with others in your industry and expand your network. If you come across someone in a Group who could be an asset to your work or your business, don’t be afraid to reach out and add them as a connection. Send a personal message with your invitation and pat yourself on the back for being proactive in expanding your network.

  • Don’t automatically delete the weekly update emails

All profile and status updates are automatically aggregated into a weekly update email that’s sent to all your connections. These emails provide an inside look into what your network is doing, what groups they’re joining, who they’ve added as contacts and what new positions they may have taken on. Gain valuable face-time in front of your LinkedIn contacts by updating your profile on a regular basis and answering questions posed by connections or Groups.

  • Share content and news

We often look to our connections on Twitter, Facebook and Google Reader for news and updates. LinkedIn should be considered among these as a resource for business news and highlights from people in your network. Share blog posts, industry news articles, job queries, and upcoming events you’re planning to attend. You can also link your Twitter or Facebook updates to automatically update LinkedIn, but be wary of oversharing information that may be seen as spam on this professional network.

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