By Perks |
A year ago, we never imagined that there would be an entire day dedicated to a social media application. However, Foursquare Day, which took place last Friday, April 16, was the driver for more than 150 parties across the globe, celebrity swarm appearances (Ashton Kutcher and Demi Moore stopped by the NYC event at Hotel on Rivington) and special offerings at hundreds of businesses in locations from Mumbai to Miami.
The origins of Foursquare Day are a true tribute to the power of social media. The idea was generated by an optometrist named Nate Bonilla-Warford, who mused on an open forum that because the number four squared equals sixteen, 4/16 would be the perfect day to celebrate the Foursquare phenomenon. With only three weeks to prepare and market the concept, Foursquare Day became official and was launched globally.
The impact of Foursquare Day? On Friday, there were 550,000 total check-ins on the mobile location-based application (adding up to 9 check-ins per second at peak) and 20,000 new users signed up for the free service. Even people who had never heard of Foursquare or hadn’t the slightest idea how or why they would use it could be found waiting in line for the rooftop parties and spillover events. Talk about a shining moment for the Foursquare founders and hard-working team.