By Perks |
At April’s #140conf in NYC, Oz Sultan, Perks Executive Adviser, spoke on a panel titled “Remembrance in the Real-Time Web.” The panel was based on the idea that the internet is a place where one records his or her legacy, and that social media can serve as a reference to remember and reflect on those [...]
By Perks |
A year ago, we never imagined that there would be an entire day dedicated to a social media application. However, Foursquare Day, which took place last Friday, April 16, was the driver for more than 150 parties across the globe, celebrity swarm appearances (Ashton Kutcher and Demi Moore stopped by the NYC event at Hotel [...]
By Perks |
When the iPhone was introduced in 2007, the idea of a branded mobile application on a high-quality Apple product quickly caught the intrigue of marketers across the world. Although the iPhone wasn’t the first smartphone to allow branded applications, it sparked the rush for every company to out-do the competition with the most engaging and [...]
By Perks |
This week, the long-awaited iPad was introduced to stores and met with crowds of people who couldn’t wait to test out the device we’ve heard so much about over the past few months. While everyone wants to be the first kid on the block with the latest and greatest toy, is it reasonable to jump [...]
By Perks |
Given Facebook’s new ad copy rules, Perks Consulting Executive Advisor Oz Sultan commented in a follow-up ClickZ article on how companies continue to slip through the cracks by using user profile attributes in ads. Read about how certain companies have been getting around Facebook’s new policies and why the system still has some kinks to [...]