Our very own Oz Sultan, Executive Advisor at Perks talks to ClickZ about Facebook’s attempt to limit marketers use of user profile attributes in ad copy. The policy changes are “having a cascading impact”, he says. Click here to find out why and to read the full article.
Tracking the impact and ROI of your online marketing is a challenge. Many different pieces are involved in the puzzle, and because of this, you need to have a strong understanding of the goals of your campaign, as well as what specific aspects need to be tracked and analyzed: increased lead generation, sales, and/or conversions. [...]
The final stage of your campaign is actually the most important one. The analysis. Taking a close look at the outcome of your efforts will help you to make adjustments that will help you use more cost-effective solutions, thus making you more profitable and to develop a greater community in which you reach with every [...]
NEWS ALERT: PERKS CONSULTING ANNOUNCES ACQUISITION OF SOCIAL MEDIA CONSULTANCY, ESULTANCY NEW YORK, NY, MARCH 2, 2010 – With social media influencing the way we communicate, Perks Consulting announces today their commitment to expand their social media and technology capabilities by acquiring Esultancy, a social media consultancy based in New York. “The marketplace has changed, [...]