By Perks |
2010 is the year that online marketing trends really take off. Businesses, moms, companies, vendors, consumers are all out there cruising the web. Twitter, Facebook, Google, iPhone apps, Bogs, YouTube: are the new vernacular and everybody using it and doing it. If you are out to market your goods, turn on your computer and get to work.
With real time benefits, more interaction and connectivity, and audience engagement, online marketing has become more hands on than ever before. For the first time, business can begin to understand their audience in an up close and personal manner. Who they are, where they spend their time online and how they spend their money–and use that knowledge to create strategy accordingly. Business have already started to employ SEO, RSS syndication, bookmarking, pull marketing, and audience sourcing through Social Media platforms to get their products/services directly to their market.
It is important to remember, although marketing is taking a turn to digital, creating synergy between online and traditional campaigns is still crucial to effectively reaching your marketing aspirations. By employing traditional techniques like using a consistent brand and message identity across all channels and understanding objectives and metrics, utilizing these tools to the online sphere will boost any marketing campaign.