Audience Sourcing: Find Your Target Market

By claire |

bullseyeIt’s one of the biggest challenges companies face. They spend a large portion of time and resources to get it right and it’s ever-evolving: reaching your target market. But, there are some ways to make this process easier, less stressful and more educational along the way.

Research is the keystone of developing successful ways to reach your market. With accurate research in place, choosing the most effective way to reach your audience becomes an easier, less painful process. Often times when confronted with a vast amount of information, it’s easy to lose track and focus. Here’s a list of questions that will get the ball rolling in the right direction and help you reach your target demographic:

  • Who is your target audience?
  • Where are they located?
  • Are you using the most efficient platform to reach them?
  • How do you want them to feel about your brand?
  • Who is your competition?
  • Are they doing anything you’re not?

In answering these questions, you will have a solid foundation off which to build your next marketing move.  Having a strategy and positioning in place will help your company garner their desired results from marketing.

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