‘Tis the Season to be Productive!

By claire |

The holiday season is here! Whether your mind is wandering to your Thanksgiving food coma or your trip to the mall to do some holiday shopping, it can be hard not to get distracted at work. Whether your office is quiet or crazy, ’tis the season to be productive! Here are a few quick tips [...]


Audience Sourcing: Find Your Target Market

By claire |

It’s one of the biggest challenges companies face. They spend a large portion of time and resources to get it right and it’s ever-evolving: reaching your target market. But, there are some ways to make this process easier, less stressful and more educational along the way. Research is the keystone of developing successful ways to [...]


Celebrating Every Yoga Class Near You

By Perks |

The Perks team supported client YogaLocal at their Launch Party last week, where we celebrated our collaborative efforts in the launching of the new iPhone application. Held at the Urban Zen Center at the Stephan Weiss Studio, the soiree featured live music, cocktails and yoga classes. Don’t miss pictures of the Perks team  at the [...]


ECA World Fitness Continues to THRIVE!

By Perks |

Congratulations to Perks client ECA World Fitness for successfully hosting ECA/THRIVE Miami 2009!  ECA/THRIVE united experts and innovators from the fitness industry to share ideas, take classes and showcase the newest fitness products. Perks supported the ECA event with a pre-event Twitter campaign, sharing health and wellness industry news as well as the classes and [...]


Eleanor Dubinsky Hits the Right Note!

By Perks |

Perks would like to welcome our new client, singer/songwriter and composer Eleanor Dubinsky, who has hired Perks to assist her in developing her brand identity as a performer, effectively execute her marketing efforts and grow Eleanor’s already blooming momentum in the music and publishing markets. Perks will showcase Eleanor’s compelling brand message and help her [...]


Use Online Resources to Find Networking Opportunities!

By claire |

Online marketing will help you find networking events that will generate in both business and buzz! Using online marketing to uncover offline networking has proven to be a success for any business, no matter what size. Investing in online marketing will increase your network, but make sure to stay updated about face-to-face networking opportunities. A [...]


Build Buzz Online!

By claire |

The monetary benefits of online marketing have recieved a lot of attention lately. Sure, online marketing can increase your ROI and expand your market share–but there are other benefits to taking your marketing to the online world. Marketing online vastly increases the scope and diversity of your audience, but decreases their attention span. So here [...]


Aim High With Online Marketing

By claire |

There are several ways to measure and track the successes and challenges of your online marketing.  But, before you dive in and implement these tools and tactics,  there are a few steps that must be taken. 1. Define Success In business, “success” is subjective and what may seem to be successful for one campaign may [...]


Making Money Online through Pay-Per-Click

By claire |

Posted by Sumontro Roy. There are two ways to make money on your website: selling goods/services and advertising revenue. Have you ever thought about bringing in additional revenue through your website? If you have, there are  easy ways to jump start that cash with advertising. You can approach advertising on your site in one of [...]


The Cents (and Dollars!) of Using Online Marketing

By claire |

As we constantly move towards a society where daily tasks such as paying the bills, ordering food and shopping for clothes are being performed online, new opportunities to approach, reach and target your clients are beginning to emerge. Online marketing has a number of benefits, especially for small business owners. It’s fast, efficient, environmental friendly, [...]