By claire |
Print newspaper is dying, its on the brink of extinction and will soon be a distant memory. The Associated Press reports,
“Newspapers’ financial woes worsened in the second quarter as advertising sales shrank by 29 percent, leaving publishers with $2.8 billion less revenue than they had at the same time last year. It’s the deepest downturn yet during a three-year free fall in advertising revenue — newspapers’ main source of income. The magnitude of the industry’s advertising losses have intensified in each of the last 12 quarters.”
With social media being all the rage, pursuing online press opportunities is the only logical thing to do to merge the two and reach your target audience and spread your company’s identity.
Unlike traditional media and waiting extensively to go to print, online press allows for a quicker, almost instant turn around. And because everyone is online due to the outburst in Facebook, Twitter, Blogs and other social media platforms, everyone is online. With online press, you instantly have a global audience at your fingertips. By focusing in on where your audience is, what they are visiting, what they are reading, you can strategically place online press publications in the appropriate channels to reach your niche consumer.