Navigating the Social Media World: Tricks and Trends

By claire |

social-media-wagonSocial Media is THE word, THE trend, and THE future of our world. Just like the internet, it’s here to stay. It’s an unstoppable movement and it’s everywhere! Blogs, Facebook, Twitter, Linked In, You Tube. Young kids use it, college students, CEOs, entrepreneurs, moms and dads: social media stretches across all ages, all places, and it has ultimately changed the way people communicate, how business is operated and how the world goes round.

Food for thought:

  • 100,000,000 – number of YouTube videos viewed per day.
  • Facebook had 250 million users and 35-and-older was the fastest-growing segment.
  • Social networks and blogs are now the 4th most popular online activity ahead of personal email.
  • In June, the top 10 social media sites had 480 million unique (individual) visitors.

Social media provides a venue where people can communicate on a social or business level like never before. From a business standpoint, social media’s accessibility, transparency and widespread reach allows companies to engage with their specific niche market and communicate directly with their consumers.  The user-generated content and managable publishing techniques is non-discriminating and can be practiced by nearly anyone.

Social media has created a venue where interactive marketing becomes attainable. This platform permits companies and consumers to interact with one another almost immediately (in real time), and feed off one another in order to get the best results. Social media is the future of marketing and its vital for company growth. In today’s economic state, social media is a cost effective way to increase public awareness, buzz, and brand recognition. By using social media platforms, small businesses can get in the foreground and build their brand with their target audience and expand their business.

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