By claire |
Direct mailing marketing campaigns are quickly becoming a thing of the past. With the evolution of the digital world, people are spending hours upon hours each day in their email accounts and emailing has emerged as a primary form of communication. Although other media to reach your consumer have arrived on the scene, email is still a great way to stay connected to your clients and the benefits of email marketing are numerous. Email marketing allows you to send your network or current and potential customers information about your business, news updates or promotional offers. Not sure where to start with email marketing? Here are a few tips to get the ball rolling.
1. Choose a platform.
There are several platforms that you can use to distribute your email marketing. Find one that fits your needs and budget. Having trouble picking a platform? Check out some of the Perks recommendations.
2. Determine a strategy.
Ask yourself what you want your email marketing efforts to be used for. What is the end goal? Do you want to send your customers and network news? Promotional offers? Think about who will be reading your emails and the action you want them to take. Do you want them to visit your website? Call your office for a quote? Once you figure out what action you would like to be the result of your campaign, you can lay the foundation for successful email marketing.
3. Brand your email
Whenever you give a consumer information about your business, make sure it’s branded! Carefully craft content that is consistent with your brand identity and delivers the information in an action-oriented and empowering way. Design your email to make it visually appealing and make sure that it matches the rest of your branded materials.
Once your email platform, strategy and branding are in place, you are ready to reach out to your network in a tactical and decisive manner. Check out a few other email marketing tips and tricks to maxamize your email marketing efforts!