Email Marketing 101: Finding the Right Platform for You

By claire |

So, you’ve decided to take the plunge and start an email marketing campaign? Great! Now, where do you start?

The first step is to choose the right email marketing platform.  With so many out there, how do you know which one is right for you? Think about what your needs are.  How often will you be sending e-blasts? How many contacts do you have in your address book? The answer to these questions will help you determine which email marketing platform best suits your needs.  Here are a few Perks recommendations.

picture-1Vertical Response

Want to create branded online surveys and direct mailing campaigns to supplement your email marketing? Vertical Response is the way to go. Vertical Response tracks success and results of your vertical marketing campaigns, displaying them in comprehensive reports. So it’s not just a clever name.

Constant Contactpicture-5

If you have a large address book that you like to keep in touch with on a regular basis, Constant Contact is a great choice for you. With pricing starting at $15 a month, users pay a monthly subscription fee based on the size of your address book.  The fee gives you the ability to send out as many emails as you would like to your designated network, making Constant Contact the perfect way to stay in touch!

picture-4Mail Chimp

Don’t be fooled by the silly name. Mail Chimp offers extensive tracking of your email campaigns, as well as the ability to upload your contact book from several major CRMs or from Excel.  Mail Chimp  provides free “subscribe” forms that can be designed to match you email marketing template and can be embedded directly into your website or blog!

Regardless of your email marketing needs, there is a platform out there that’s perfect for you. This was just a small taste of the possibilities that exist today. So, get your feet wet and jump right in!


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