The Red, White and Blue of Marketing for Local Businesses

By claire |

650There’s no denying in, small business and entrepreneurship are as American as apple pie.  Capitalistic Darwinsim is what makes America all that it is–the good, the bad and the ugly. So, especially during these volatile economic times, how do you keep your growing business growing?

Of course, Perks Consulting has long been a strong advocate of  online marketing and social media and how they both (if done right) yield a high return on a significantly smaller investment. But, in the spirit of good old-fashioned Americana, here are some more traditional marketing tips that may take a little more work, but are sure to be well worth it.

1. Advertise in Your Local Newspaper

This tactic may seem a bit outdated but, believe it or not, people still read local newspapers. If you want to stay with the times, most local newspapers have online versions so try advertising there in addition to the printed edition. By advertising through local channels, you can ensure that you are reaching a targeted, and relevant, audience.  Make your ad is compelling and display it in places of prominence around the community.

2. Host or Sponsor a Community EventHappy 4th of July Fireworks

Nothing beats a good old fashioned block party! By partnering with other local businesses to host a memorable event, you’re getting the word out there and creating a positive association within the community about your products or services.  This also gives you a chance to interact face-to-face with your potential customers.

3.  Network in Your Own Backyard

People often overlook the power of the personal network.  Look at the people that you already know who are key players in your community.  Whether they are involved in community politics or coach the local baseball team, reach out to others in your community and form strategic partnerships. You’d be surprised at the potential that lies in your own backyard.


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