By claire |
Posted by Sumontro Roy, strategy@perksconsulting.com Value Proposition – An Introduction A Value Proposition is the sum of the net benefits that your customer receives upon purchasing your product or service at a given price. Your customer is constantly measuring it against your competitors’ offerings. A Value Proposition can relate to an entire business unit, product [...]
By claire |
Whether you’re endorsing your brand to the media or representing your brand at a networking event, there are a few important things to keep in mind when acting as a brand representative. Every action you (or your selected representative) take as a brand spokesperson creates a (hopefully!) positive association between your audience and your brand. [...]
By claire |
A recent article in Time magazine, focused on the way Twitter has changed the face of the communication landscape. Though criticized at first for being superficial and lacking substance, Twitter conversation has taken a more meaningful turn lately. Believe it or not, Twitter has evolved from an outlet for those with increasingly short attention spans [...]
By claire |
One of the biggest marketing myths is that marketing for nonprofits is a whole different ballgame than marketing for businesses. In fact, marketing for nonprofits and for companies are really more similar than most people would think. The major difference is that in for-profit marketing you are selling a product or service, whereas in nonprofit [...]
By claire |
Tucked away in the oldest corner of Shanghai—known for its traditional architecture, Chinese pearl shops and exquisite gardens —is none other than Starbucks Coffee. Interestingly enough, this Starbucks is merely one location of 111 in Shanghai alone. So the question becomes, how exactly does Starbucks do it? How is it possible that a single brand [...]
By Perks |
Perks welcomes new Client Brownlee Jewelers, the premier Charlotte-based jeweler to the Perks family! Brownlee specializes in diamonds and luxury jewelry, as well as featuring a wide selection of designer and vintage engagement rings, earrings and pendants. Check out http://www.brownleejewelers.com/ to learn more about Brownlee Jewelers!
By claire |
No matter how often you travel, its important to consider a few steps to ensure that your business travel goes as smoothly as possible. Keeping in mind building an effective travel wardrobe, finding a convenient flight and hotel location is all part of a successful business trip. But this is not enough. Carefully planning the [...]
By Perks |
As we’ve previously discussed in this blog, networking is a great was to build your client list and generate those all-important leads. BNI’s (Business Networking International) are a great extension of this principle. So what exactly are they? Quite simply, they are the largest referral organization in the world. Founded by Dr. Ivan Misner in [...]
By claire |
Internal branding plays a key role in building a strong brand with a consistent external message. To build a brand that is understood by the marketplace, a company must first understand its value proposition, and ensure that all of its employees commit to it. Complete internal commitment is vital to any brand because without it [...]
By claire |
Posted By: Sumontro Roy, strategy@perksconsulting.com Around 2001, Goldman Sachs coined the term “the BRIC Economies” to represent the combined economies of the countries Brazil, Russia, India and China i.e. the four largest emerging economies by population. Their combined share of the global GDP grew from 7% in 1995 to 14% in 2007. They also account [...]