By claire |
Making a list of amazing goals and ideas is easy. Putting those thoughts into action–not so easy. But a famous Chinese philosopher once said, “A journey of a thousand miles begins with a single step.” So, here are a few “small steps” you can take toward reaching your goals. Start Now Putting off your goals [...]
By claire |
So you’ve completed an analysis of your business and its strategy. Great! Now, it’s time to take all that knowledge and put it to use for your business. Get out a pad a of paper and get ready to set some new goals for your business! First, a few pointers. 1. Set good goals. A [...]
By claire |
If your business is a car, strategy is the engine. Your business strategy is, essentially, what runs your business. But what exactly is strategy? In the book Exploring Corporate Strategy, authors Gerry Johnson and Kevan Scholes define strategy as: “the direction and scope of an organisation over the long-term: which achieves advantage for the organisation [...]
By Perks |
Networking is quickly becoming one of the most powerful tools with regards to client generation. Be this networking online via social media, or offline at events, networking provides an occasion to meet and mingle with other business professionals, all of whom are looking to meet perspective new clients. At a first thought, networking can [...]
By claire |
In terms of New Year’s Resolutions, no one had it worse than President Barack Obama. With a laundry list of problems left behind by the prior administration and the pressure on in the court of public opinion, then President-Elect Obama had an awful lot of resolutions to keep–most of them made during his campaign. (See [...]
By Perks |
PERKS HITS VEGAS! Perks Consulting sparkled at the CBG (Continental Buying Group) and JCK (Jewelers Circular Keystone) Conventions in Las Vegas in partnership with client Ideal Diamond Solutions. With IDS-branded booths at both conventions, Perks showcased IDS web solutions, unlimited virtual inventory, e-commerce and fulfillment services in tandem with Perks online marketing strategies. Perks President [...]
By Perks |
eDIETS The results are in! The much-anticipated eDiets Best Celebrity Body survey has come to a close and the award goes to… (drumroll please) Halle Barry! For the rest of the results (including Best Male Butt!) read Cheryl M. Brown’s article on eDiets in the Philadelphia Weight Loss Examiner or eDiets coverage in the New [...]
By claire |
Every business needs a marketing plan. Plain and simple. But, what makes a good marketing plan? What do you need to know to get your product or services in the right hands? Here are a few quick tips to get you started on creating a marketing plan or to help you give your marketing plan [...]
By Perks |
“What? That was supposed be done this quarter? Ooooh”. Sound familiar? And sometimes phrases such as this aren’t just excuses. Sometimes things do get lost in the communication. Avoiding this situation is one of the key reasons for every company to have a Project Management Tool in place. The discipline of planning, organizing and [...]
By claire |
Posted By: Sumontro Roy, strategy@perksconsulting.com Price is one of the four major elements in the Marketing Mix and getting your price-point right is critically important for a variety of reasons:it is a leading cue to your customers about your positioning, the starting point of your ROI and determines the degree of profitability that you enjoy. [...]