“I googled it” – I bet you $10 that you’ve heard that phrase before.
Google’s search engine has become such a large part of our lives it has become a noun. When you need to search for something on the Internet you head straight for Google right? Wrong! According to many, Google may well be shaking in their swanky offices for fear of Twitter taking part of their market.
Gyuate Park from Winning the Web, declares Twitter “definitely has the potential to be the ‘next big thing’ and gain enough market share for certain social queries to put a dent in Google’s search business.”
Is he right? Perhaps. And the fact that one is even contemplating that perhaps mega market monsters Google could have a potential dent is more than significant.
So, how can Twitter be used to optimize your brand? Here are a couple of easy tips:
Stand for something. If you are using Twitter as a business tool, there really isn’t any merit in letting your consumers know that you ate a mushroom omelet for breakfast. (Unless your business is that you are a mushroom omelet connoisseur of course) To be honest, no one cares. Focus on what your message is and stick to it. Now this doesn’t mean that you shouldn’t be personal – far from it! You want to have your own voice and presence, but keep it relevant.
Personalize your profile. Okay so I guess the blue background… or even the brown one… looks kind of cute, but this says nothing about you or your business. If you have a logo – use it. Create your background to include the colors of your brand. Show a little effort and people will be much more receptive.
Get Chatting. This one is easy! – Follow people who are relevant. Let them follow you back. Talk about interesting things. Engage in conversations to develop these relationships and make them solid. Through this community, you’ll create that essential buzz about your brand, raise your SEO and increase traffic to your website.
So what do you think? Are you a Tweep on Twitter? Has your brand benefited? Is Google a Gonner? Let us know your thoughts…