CRMs – So what do the critics say…?

By Perks |

crm-award-2004_360x2591You’ve heard of the Oscars right? And the Olivier’s? Well how about the CRM Awards? Okay, well perhaps they are not as well publicized as the others, but the fact that these even exist proves that CRM is deemed quite important within the industry.

The buzz around these tools can be demonstrated by the fact that I found out about these awards on a website wholly dedicated to CRM (SearchCRM.com) of which there are numerous – many with CRM news sites, CRM Magazines and CRM blogs. The relevance of this tool could not be more apparent; it is the recognition that CRMs is the hot topic in the industry and a must-have tool. To stay ahead of the curve, companies need to use this tool to its optimum ability to ensure steady and rapid business. Without happy customers, there is no business to have.

So what do the critics think of the various options that are out there at the moment?

Well, one critic who is certainly rather underwhelmed by Microsoft’s 1.2 version was FontRange’s Archie Wilson, declaring

“[I would have] thought Microsoft’s hundreds of developers could have created something better that Microsoft CRM, instead of something which was essentially “a subset” of what was currently available.”

So what else is there? How about Sage’s “Sage Sale Logix v7.5”? Critic Rick Whiting  from CRN discusses David Tinjum’s (CEO of Customer FX) approval of this one quoting that this “new version… should help Sage stand out in the CRM market where Microsoft (NSDQ:MSFT) and Salesforce.com have been getting most of the attention lately.”

So here are two… and with the vast number of CRM tools out there today I could go on for pages and pages. But I won’t. Instead, in my next blog, I’ll get down to the nitty gritty – which CRM tools have I tried out and what exactly I think of them…

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