By claire |
The Obama-Biden campaign was a clear confirmation that we as citizens hold a tremendous amount of power and, when we unite, that power creates change. Uniting an entire nation was no easy task, but the use of emerging social media in the campaign was the most effective way to connect a nation. By leveraging the [...]
By Perks |
So in my past couple of blogs, I’ve chatted about what a CRM is, how they can help businesses and what the critics think of them. But what do I think? Well, even though the world of CRM’s is still somewhat new to me, I certainly do have a few opinions. In my research for [...]
By claire |
Last Tuesday, Actor Hugh Jackman (of X-Men fame) announced via Twitter that he plans to donate $100,000 to an individual nonprofit organization. Here’s the catch, he’s going to choose the organization based on how Twitter users leverage their 140-character Tweets to describe their favorite cause. For those of you who have been living under a rock, [...]
By Perks |
You’ve heard of the Oscars right? And the Olivier’s? Well how about the CRM Awards? Okay, well perhaps they are not as well publicized as the others, but the fact that these even exist proves that CRM is deemed quite important within the industry. The buzz around these tools can be demonstrated by the fact [...]
By Perks |
Today, the Perks Consulting team started our morning at a Power Breakfast organized by 85 Broads. The event was held at AJ Maxwell Steakhouse in the heart of Manhattan. After a delicious breakfast of scrambled eggs, bagels and fruit salad, we had the chance to network with successful women in a wide variety of businesses, [...]
By claire |
As discussed in a previous blog, women are willing (and in some cases a little too willing) to break out the wallet for beauty during troubled times. Still having trouble keeping your beauty business afloat? Here are a few quick tips about how to keep women looking gorgeous during a recession. 1. Give your marketing [...]
By claire |
People often say that the “gym membership I never use” is one of the first things to go when they cut back the budget. But, taking a closer look at the fitness industry actually proves otherwise. According to the International Health, Racquet and Sportsclub Association, many gym members view their membership not as an extravagance, [...]
By claire |
In 2008, Americans spent $11 billion on self-help and self-improvement materials, including books,CDs and personal coaching. Newsflash: We’re in a recession! So why are people still paying for products that aren’t the bare essentials? Because, in addition to selling self-improvement, these motivational materials are selling something that’s been missing from the global market as of late: [...]