SEO: What is it and Why does it Matter?

By claire |

chain_linkSEO, Search Engine Optimization, is the hottest new way to increase traffic to your website.  You know when you search from Google for a topic, and you get a list of sites relevant to your search? SEO is the practice engaged to receive the highest possible natural ranking of your website. Simply put, SEO is what makes sites appear at the top.

Why is SEO important

So, who cares? A lot of people, actually. Obviously, websites are competing for that number one spot for many reasons. While the key purpose of SEO is to increase traffic to your website, (since websites are, after all, built to be seen) there are several underlying benefits of SEO including:

Types of SEO

There are two types of Search Engine Optimization: onsite and offsite.

1. Onsite Optimization

Onsite optimization is an internal tool that must be kept in mind while creating or refining your company website.  This type of SEO is used to optimize the searchability of your website by creating content that is embedded with specific keywords. These keywords are the terms that search engines use to find your site and they indicate what your site is all about.

2.  Offsite Optimization

Conversely, offsite optimization is an external tool that encompasses the different strategies used outside of your website, specifically what sites you link to outside of your own. Using offsite optimization to link to relevant sites outside your own increases the chances of a high natural ranking.

So, how can SEO be integrated into strategy to increase the bottom line of your business? Stay tuned for Sumontro, who will bridge the gap between Search Engine Optimization and your business.

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