By claire |
SEO, Search Engine Optimization, is the hottest new way to increase traffic to your website. You know when you search from Google for a topic, and you get a list of sites relevant to your search? SEO is the practice engaged to receive the highest possible natural ranking of your website. Simply put, SEO is [...]
By claire |
Whether you’re researching to pitch a client or write your latest blog, the internet is a powerful and credible tool—if you know how to use it. If you’re on a tight deadline or have a project with a huge scope, it can be difficult to even know where and how to begin the research [...]
By claire |
Clearly, partnering with a cause in any way (from in-kind sponsorship to cause marketing) is a win-win for all involved So, how do you implement this up-and-coming marketing model? Here are a few tips about how you can market for a good cause. 1 Choose a Cause that is Relevant and Meaningful to your [...]
By claire |
What is Cause Marketing? In previous Perks blogs, we have outlined strong examples of cause marketing, like the Avon Breast Cancer Crusade and PRODUCT (RED). But what exactly is cause marketing? Cause marketing is defined as a partnership between a for-profit business and non-profit or ganization in which a decided-upon percent of each sale of [...]
By claire |
Like the PRODUCT (RED) campaign, the Avon Breast Cancer Crusade is a cause marketing model that has met great success by using innovative strategies to advocate for a relevant cause. Avon a leading provider of women’s health and beauty products started their crusade against breast cancer in 1992 and has remained one of the [...]
By Perks |
Developing ground rules will help you to conduct an effective meeting in less time, and, often, with less stress. Planning an agenda and the point of the meeting is where you should start: Give or get information, make a decision, solve problems, brainstorm, assign tasks,train…This will help you avoid going off on tangents or grind [...]
By claire |
Posted By: Sumontro Roy, strategy@perksconsulting.com This Monday morning, while discussing our weekend activities over steaming lattes, my colleague and buddy, Sumontro, mentioned that he had attended a wedding that weekend : “you know, the sort that you see in the movies…the quintessential trophy wife having her dream wedding, replete with her knight in shining armor”. [...]
By perksconsulting |
So, you’ve had a successful brainstorm and you’ve come up with a dynamite idea. Great! Now, how do you take that idea and put it into action before your competition does? Jump Right In If you have a stroke of genius, chances are someone else has had the same idea. Do some preliminary research to [...]
By Perks |
The first and most important advice for managers during difficult times, is hiring the right people,“getting the right people on the bus and the wrong people off.” Since it could be really easy to say, but often it not very easy to tell who is “right” for your business, here are some tips that could help [...]
By Perks |
This week, the Perks Consulting team headed over to the Marriott Marquis hotel for the ECA/OBOW New York convention – a bi-annual meet-up for all the fitness gurus, well-being fanatics and health specialists. With as many as sixty presenters workshopping and hosting classes, the four day event was buzzing to be sure. So what were [...]