By perksconsulting |
The New Year always gets everyone buzzing and excited for change. This year
it seems that change is more desired and more needed than ever before. With a new president upon us and an economic catalyst on the verge, there is much to support an optimistic spirit.
As the discussion of the New Year, resolutions, and business outlook stirs through the office corridors and offices, I am hearing more business managers and owners than ever before talking about 2009 being a make it or break it year.
For me, the New Year meant a new location and new opportunities. My newfound office was just what I needed to kick start the 2009 change train.
So what will be the difference between 2009 being a bust or a boom?
Focus. Your customers are feeling the crunch of the economic downturn just as much as you are. Now, more than ever, it is important to communicate with your current and potential customers. Ensure your customers of the value you provide and focus on their needs.
Strategy. It’s time to get back to basics and focus on the cornerstones of your business’ success. Think about what differentiates your business from your competition and make sure that you are communicating these differences to your customers.
Analysis. Take a long hard look at the downfalls and the payoffs in past years to maximize opportunity and reduce risk. Analysis of your pipeline and threats is the best place to start planning for 2009.
Regardless of the changes your making, it’s time to assess your personal and professional stock to set yourself up for a great 2009. Making changes is an invigorating way to start a whole New Year. What changes are you making for the New Year?